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Use this structure for tricky emails
If you’re putting off writing a tricky email or text right now, you’re not alone. According to a recent poll by YouGov, almost one in three adults (31%) say they’re currently struggling to compose a...
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How to control email (and free yourself)
If there’s one area that unites most professionals, it’s the struggle with email. Whether it’s how to manage the daily deluge of messages in our inboxes, how to respond to them or how to write them so...
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How to create a B2B email strategy (that supports your overall content strategy)
In today’s world, our attention is a commodity. We have all kinds of messages constantly competing for it every day. But what makes some communications cut through and others fall flat? I’ll let you in...
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Build a strong employee community with brilliant internal newsletters
Thinking of creating an internal newsletter for your company employees? There’s a pile of great reasons to do it. But when everyone’s busy with their day job, an internal email landing in your inbox...
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How to write a human B2B marketing email (with template)
We are constantly bombarded with emails, messages, notifications and information every second of our waking lives – in our personal lives and at work. But what if it’s your job to pique someone’s...
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How to write an irresistible email CTA (with examples)
The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising request, or even an internal company email, a good CTA...
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How to show empathy in your customer service responses (with examples)
When you work in customer service, it’s inevitable that you’ll spend a lot of your time in touch with people who are not too happy with your company right now. Ninety-nine times out of a hundred,...
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How to write effective networking emails, using psychology [with examples and...
Networking doesn’t top many people’s lists of favourite activities. Let’s face it, the word comes with some baggage. Many people have come to associate it with awkward interactions and self-interested,...
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Why a list of bullets is not a report (and military writing could make you...
A few years ago, I was working with a consultant. We used to meet every week, over breakfast. And, as my daughter was going through a phase of waking up every night, I was invariably tired. I remember...
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The one phrase you should (almost) never use to start an email
Most of us write tens or even hundreds of them a week, but the question of how to start an email (or letter) can still leave us floundering. In fact, one of our readers asked us to settle an office...
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Why you should always include ‘sent from my iPhone’ in your mobile signature
While conducting some research recently, I discovered a question in a web forum that got me thinking. In a nutshell, the question was: should you include ‘Sent from my iPhone [or Android phone etc]’ at...
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Thanks in advance? No thank you
Look through your inbox or an online forum, and it won’t be long until you hit someone making a request and concluding with ‘thanks in advance’. But they’re probably making a big mistake. What’s more,...
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Writers without borders: three rules for international emails
Given the nature of business today, it’s very likely that at some point you’ll have to write to someone from another country – or someone whose first language isn’t English. (We are making a bit of an...
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Five email mistakes that will lose you customers
My email to the tech startup about the app I was using to manage my time hadn’t been a complaint – far from it. I’d actually written to tell them how pleased I was with their software. ‘I’m really...
View ArticleClik here to view.
How to control email (and free yourself)
If there’s one area that unites most professionals, it’s the struggle with email. Whether it’s how to manage the daily deluge of messages in our inboxes, how to respond to them or how to write them so...
View ArticleClik here to view.
Seven ways to show the people you email you care (no need for xoxo)
Signing off an email with ‘Love and kisses’ tends to be frowned upon in business correspondence. But that doesn’t mean there aren’t other ways you can show your reader you care. Or excellent reasons...
View ArticleClik here to view.
Thanks in advance? No thank you
Look through your inbox or an online forum, and it won’t be long until you hit someone making a request and concluding with ‘thanks in advance’. But they’re probably making a big mistake. What’s more,...
View ArticleClik here to view.
Writers without borders: three rules for international emails
Given the nature of business today, it’s very likely that at some point you’ll have to write to someone from another country – or someone whose first language isn’t English. (We are making a bit of an...
View ArticleClik here to view.
Seven ways to show the people you email you care (no need for xoxo)
Signing off an email with ‘Love and kisses’ tends to be frowned upon in business correspondence. But that doesn’t mean there aren’t other ways you can show your reader you care. Or excellent reasons...
View ArticleClik here to view.
Five email mistakes that will lose you customers
My email to the tech startup about the app I was using to manage my time hadn’t been a complaint – far from it. I’d actually written to tell them how pleased I was with their software. ‘I’m really...
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