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Why a list of bullets is not a report (and military writing could make you...
A few years ago, I was working with a consultant. We used to meet every week, over breakfast. And, as my daughter was going through a phase of waking up every night, I was invariably tired. I remember...
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How to write effective networking emails, using psychology [with examples and...
Networking doesn’t top many people’s lists of favourite activities. Let’s face it, the word comes with some baggage. Many people have come to associate it with awkward interactions and self-interested,...
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How to show empathy in your customer service responses (with examples)
When you work in customer service, it’s inevitable that you’ll spend a lot of your time in touch with people who are not too happy with your company right now. Ninety-nine times out of a hundred,...
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How to write an irresistible email CTA (with examples)
The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising request, or even an internal company email, a good CTA...
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How to write a human B2B marketing email (with template)
We are constantly bombarded with emails, messages, notifications and information every second of our waking lives – in our personal lives and at work. But what if it’s your job to pique someone’s...
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Build a strong employee community with brilliant internal newsletters
Thinking of creating an internal newsletter for your company employees? There’s a pile of great reasons to do it. But when everyone’s busy with their day job, an internal email landing in your inbox...
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How to create a B2B email strategy (that supports your overall content strategy)
In today’s world, our attention is a commodity. We have all kinds of messages constantly competing for it every day. But what makes some communications cut through and others fall flat? I’ll let you in...
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How to control email (and free yourself)
If there’s one area that unites most professionals, it’s the struggle with email. Whether it’s how to manage the daily deluge of messages in our inboxes, how to respond to them or how to write them so...
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Use this structure for tricky emails
If you’re putting off writing a tricky email or text right now, you’re not alone. According to a recent poll by YouGov, almost one in three adults (31%) say they’re currently struggling to compose a...
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